somHACK: the tote-strap hack you didn't know you needed
the $7 fix that stops your pesky tote strap from slipping. once and for all.
today’s newsletter format is our somHACK. A quick tip to make your life a little easier (and your day just a little better). Today’s edition? A hack to fix the problem you might not know you have: the always-falling tote strap.
this year marks my 29th anniversary in NYC - a.k.a. i’ve been schelpping stuff on the subway for about 10,585 days. that means what i schlepp my stuff IN becomes really important - and i find myself choosing backpacks over the collection of cool totes i have. why?
because i just HATE how one strap is always sliding off my shoulder - i’ve always wondered if this is something that happens to everyone (or could this be….my awesome traps….?!). jokes aside - i lately have been hearing more and more people complaining about it.
I set out to find the solution for that annoying bag strap slipping off your shoulder, and I've finally found the answer.
Enter: the cable tie.

last year i was at an alexmill ecomm shoot at my brother in laws studio and i noticed he used these velcro ties/straps to keep his camera cords tied up & hold rolling racks together.
they were easy to use, strangely super strong and came in a bunch of fun colours. that’s when i thought - hey what if i used them around the straps of my tote bag? i remember having a tote strap battle that morning and was dying to fix it once and for all.
i ordered a set - and it worked! not only did both straps stay up but i would clip onto it keys and random stuff i didn’t want to rummage for in my tote.

here’s how u style it, featuring my favorite totes:
the special handmade-in-brooklyn tote - adam wade wagner XL tote

the perfect commuter bag - alexmill weekday tote

the classic canvas tote - vintage llbean bag

the “everyone has one” reusable tote - MHL cotton tote

there you have it. a 7 dollar hack you didn’t know you needed. any other very important life problems u are hoping i can solve?! comment below - i am listening!
xs
*adds to cart immediately*
I bought those things as cable ties. Now my life is about to change…